Privacy Policy - Emil Ingemar Karlsson Data Engineering & Hockey Analytics

Last Updated: August 17, 2026

This Privacy Policy describes how Emil Ingemar Karlsson (“we,” “us,” or “our”) collects, uses, and protects your information when you visit our website at emilingemarkarlsson.com (“the Website”).

1. Information We Collect

1.1 Information You Provide

Contact Form Data: Name, email address, message content when you contact us
Service Inquiries: Project details, requirements, and consultation requests

1.2 Information Collected Automatically

Analytics Data: Cookieless page views, referrers, and device type via PostHog (legitimate interest). Session diagnostics only with consent.
Technical Data: Browser type, device information, IP address (anonymized by PostHog)
Cookies: Used for functionality and optional diagnostics (only with consent)

2. How We Use Your Information

2.1 Legitimate Business Purposes

Respond to your inquiries and provide requested services
Improve website functionality and user experience
Analyze website usage patterns (anonymized data)
Send service updates and project communications

Consent: Optional cookies (Google Analytics, Microsoft Clarity, Google Tag Manager)
Legitimate Interest: Cookieless PostHog page statistics and website security
Contract: Providing requested services and consultations

3. Third-Party Services

3.1 Analytics Services

PostHog (EU Cloud, reverse-proxied via e.emilingemarkarlsson.com): cookieless pageviews, named events, and web vitals by default. Autocapture, heatmaps, surveys, and session replay stay off unless you allow optional cookies.
Google Analytics: Website traffic analysis (anonymized IP, only with consent)
Microsoft Clarity: User experience improvements (only with consent)
Google Tag Manager: Tag and analytics management (only with consent)

3.2 Communication Services

n8n Webhook: Internal notification system for form submissions
Slack: Internal team notifications (business use only)

3.3 Data Transfers

Some services may transfer data to the United States
All services comply with GDPR data protection standards
Data is protected by appropriate safeguards

4. Cookies and Tracking

Essential: Required for website functionality
Analytics: Optional cookies for session diagnostics (requires consent)
Functional: Remember preferences and settings

4.2 Your Choices

Accept all cookies for full functionality
Accept only essential cookies
Manage preferences anytime via cookie banner
Clear cookies through your browser settings

You have the right to:

Access: Request copies of your personal data
Rectification: Correct inaccurate personal data
Erasure: Request deletion of your personal data
Portability: Receive your data in a portable format
Object: Object to processing based on legitimate interests
Withdraw Consent: For analytics and marketing communications

To exercise these rights, contact: [Your Email]

6. Data Security

6.1 Security Measures

HTTPS encryption for all data transmission
Secure hosting infrastructure
Limited access to personal data
Regular security updates and monitoring

6.2 Data Retention

Contact inquiries: Retained for 2 years or until resolved
Analytics data: Anonymized and retained per service terms
Essential cookies: Session-based or 1 year maximum

7. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

8. International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). In such cases:

We ensure adequate protection through approved mechanisms
Data is protected by appropriate safeguards
Processing complies with GDPR requirements

9. Contact Information

9.1 Data Controller

Emil Ingemar Karlsson
Stockholm, Sweden
Email: [Your Email]
Business: The Unnamed Road AB

9.2 Data Protection Questions

For questions about this Privacy Policy or data processing:

Email: [Your Email]
Subject: “Privacy Policy Inquiry”
Response time: Within 30 days

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date. For significant changes, we may provide additional notice.

11.1 Essential Cookies

Session cookies: Website functionality
Consent preferences: Remember your choices

PostHog: cookieless by default (no cookies, no local/session storage). Distinct-id cookies are not set.
Google Analytics: _ga, _ga_* (2 years)
Microsoft Clarity: Various (1 year)
Google Tag Manager: Various (1 year)

11.3 Managing Cookies

Use our cookie banner to manage preferences
Browser settings to block/delete cookies
Opt-out links for specific services

This policy complies with the General Data Protection Regulation (GDPR), the Swedish Data Protection Act, and other applicable privacy laws.